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How To Use Music To Elevate Your Guest Experience

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In this video, Clay Bassford, the founder of Bespoke Sound, shares how music can shape and enhance the guest experience in hospitality.

He reveals his unique, holistic approach to understanding a brand and tailoring a 'sonic experience' that carries the brand's message to its guests. Clay also discusses the importance of being mindful of differing cultural contexts and ensuring appropriate representation.

Highlighting a recent project with Blue Lagoon in Iceland, he provides insight into their thoughtful process, which includes understanding guest activities, defining musical archetypes, and creating sonic identity guides.

Clay emphasizes the potential of music as an integral part of the branding and marketing strategy, even beyond the property itself, suggesting the creation of Spotify playlists and the use of consistent music across digital marketing ads to extend the guest experience and boost brand connection.

Follow Clay on LinkedIn: https://www.linkedin.com/in/claybassford/
Learn more about Bespoke Sound: https://www.bespokesound.co/
Follow Bespoke Sound on Spotify: https://open.spotify.com/user/o27twq5ci84ai63v6o6ivc2lx?si=0b6bade78d824905

Chapters:
00:00 The Power of Music
01:58 Founding Bespoke Sound
07:39 Music as a Differentiator
13:11 Music Enhancing Guest Experience
19:25 Creating a Sonic Identity Guide for Brands
25:44 Extending the Guest Experience with Music
28:31 The Opportunity of Music in Hospitality Today
Category
ICELAND
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