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The Nordic Regenerative tourism podcast - Episode 04

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In this episode of The Nordic Regenerative Tourism Podcast, we welcome Milena S. Nikolova, PhD, Chief Behavior Officer at Behavior Smart, and a global expert in behavioral economics and tourism. Milena shares her fascinating journey of combining psychology with sustainable tourism, exploring how insights from behavioral science can drive impactful change in the travel industry.

Discover why traditional methods like educating travelers often fall short, and learn about innovative "First mile techniques" that make sustainable choices effortless and enjoyable for tourists. Milena also delves into her work with the Nordic Regenerative Tourism Project, offering practical examples of how businesses can adopt regenerative practices to enhance the travel experience while respecting the planet.

Whether you're a tourism professional, a sustainability advocate, or simply curious about the intersection of psychology and travel, this episode is packed with actionable insights and inspiration for creating a more regenerative future in tourism.
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